The detailed scope of work includes conceptualization, developing creative ideas, designing, scripting, development and production for advertisements, publicity, and other resource material, including but not limited to print media in different languages. Agencies would be expected to follow the below process:
Present concept/ write-up on the given subject
Develop several creatives based on the given concept
Script Finalization
First Cut of the proposed media
Subsequent cuts in case needed
Final Cut including infographics if required.
Print Media creative design:
Design Creatives for News Papers, other print media & digital platforms,
Processing/Editing photographs for use in other media
Photography- Building a photo bank for use in Government creatives for the Government of Maharashtra
Typesetting/Designing of booklets/manuscripts
Proof Reading of Printing material
Any other print media services which can be categorized as print media
All other allied services required by DGIPR including but not limited to conceptualization, execution, monitoring, reporting, production of media infrastructure related to print media
