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Event, BTL and Communication Activities

To develop, manage and execute events and functions including but not limited to:

  1. Design of Theme Pavilion with digital interactive exhibition using cutting edge display
    techniques. The Agency will be responsible air-conditioning, housekeeping, decoration, sound
    system, provision of anchor, photography & videography, power supply, selfie corner, Augmented
    Reality (AR), Virtual Reality (VR), 3D holograms and all other ancillary jobs
  2. Production of Augmented Reality/ VR experience with necessary equipment’s for execution
  3. Designing of printable panels with brief write up for use during exhibitions (will include
    background research, selection of appropriate photograph, scripting, designing and scope for
    translation in various languages)
  4. Production and Execution of Mobile Multimedia Exhibition with complete branding.
  5. Development of interactive digital Games and Quiz competitions for exhibitions (includes
    development of software and supply allied equipment’s (3-4) for execution)
  6. Tableau design- Conceptualization, Fabrication and Execution of an Event/show based on the
    theme.
  7. Public Functions like inaugurations, commencement programs etc.
  8. Trade fairs, exhibitions
  9. Meetings, Seminars, Workshops, Symposium
  10. Lecture Series, anchor services
  11. Nukkad Nataks, Happy Streets, Flash mobs, Road Shows
  12. Concerts, Cultural programs, award ceremonies
  13. Floats
  14. Laser shows, Projection shows
  15. Sporting events, film festivals, theatre fests
  16. Any other activity that can be categorized as an Event
  1. PR Activities
  2. Identify and recommend optimum media mix within the sanctioned budget for the
    assigned job of advertisement/publicity campaign.
  3. Designing and strategizing of marketing and advertisement campaigns for maximum
    outreach.
  4. Media Impact assessment
  5. Sponsorships/ celebrity endorsement
  6. Interactive New Age Media
  7. Providing Services of Emcee/Compare/Anchor/Master of Ceremony
  8. All other media allied services including but not limited to conceptualization, execution,
    monitoring, reporting, exhibition, PR and communication media
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The detailed scope of work includes conceptualization, developing creative ideas,
designing, scripting, development and production for advertisements, publicity, and other
resource material, including but not limited to print media in different languages. Agencies
would be expected to follow the below process:

  • Present concept/ write-up on the given subject
  • Develop several creatives based on the given concept
  • Script Finalization
  • First Cut of the proposed media
  • Subsequent cuts in case needed
  • Final Cut including infographics if required.
  • Print Media creative design:
    • Design Creatives for News Papers, other print media & digital platforms,
    • Logo & Tag-line design
    • Magazine Articles development
    • Magazine Advertorials design
    • Pamphlets, Leaflets, Flyers & E-Flyers design
    • Brochures (E-Brochures, Booklets, Coffee Table books, etc.) design
    • Invitation cards, Post Cards design
    • Stage backdrop
    • QR Code based ads/ creative
    • Infographics design
    • Books, Diaries design
    • Posters, Standees design
    • Stickers design
    • Calendars/ Planners design
    • Merchandizing - bags, stationary, etc. design
    • Providing Photography Services
    • Processing/Editing photographs for use in other media
    • Photography- Building a photo bank for use in Government creatives for the Government of Maharashtra
    • Typesetting/Designing of booklets/manuscripts
    • Proof Reading of Printing material
    • Any other print media services which can be categorized as print media
  • All other allied services required by DGIPR including but not limited to conceptualization,
    execution, monitoring, reporting, production of media infrastructure related to print
    media