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Scope Of Digital Media, Web & Social

  • Infographics and Animated Creatives:
    1. Develop infographics in multiple languages (Marathi, Hindi, English, etc.)
    2. Create animated GIFs and other creative pieces for social media and digital platforms.
  • Creative Adaptations:
    1. Design creative pieces for various platforms such as public functions, meetings, exhibitions, and light shows.
  • SMS and WhatsApp Campaigns:
    1. Provide SMS Gateway and send bulk SMS and emails.
    2. Develop and use WhatsApp chatbots for messaging and broadcasting.
  • Voice Campaigns:
    1. Bulk OBD (Voice Call) services, missed call solutions, and IVRS over toll-free numbers.
    2. Voice clip uploads and voice broadcast panels.
  • Geo-fencing and Sponsored Ads:
    1. Develop geo-fencing ads and sponsor search options for better website publicity.
    2. Run paid ads on social media platforms like Twitter, Instagram, Facebook, LinkedIn, YouTube, Koo, etc.
  • SEO and Content Marketing:
    1. Improve search rankings with on-page and off-page optimization.
    2. Conduct keyword research and pursue quality backlinks.
  • Content Creation and Posting:
    1. Create, modify, and post creative content including banners, videos, infographics, and animations.
    2. Manage end-to-end social media activities, including live telecast, streaming, and response management.
  • Engagement and Monitoring:
    1. Increase engagement rates, impressions, followers, and reach on platforms like YouTube, Twitter, Facebook, Instagram.
    2. Monitor trending topics and utilize influential members to build positive interactions.
  • User Feedback and Interaction:
    1. Provide prompt feedback on social media platforms and gather user inputs.
    2. Track conversations, links, blogs, and report sentiments (Positive, Neutral, Negative).
  • Analytical Tools and Reporting:
    1. Use third-party tracking tools to monitor progress and submit weekly/monthly effectiveness reports.
    2. Develop strategies to resolve negative sentiments and provide analytical insights to DGIPR.
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The detailed scope of work includes conceptualization, developing creative ideas,
designing, scripting, development and production for advertisements, publicity, and other
resource material, including but not limited to print media in different languages. Agencies
would be expected to follow the below process:

  • Present concept/ write-up on the given subject
  • Develop several creatives based on the given concept
  • Script Finalization
  • First Cut of the proposed media
  • Subsequent cuts in case needed
  • Final Cut including infographics if required.
  • Print Media creative design:
    • Design Creatives for News Papers, other print media & digital platforms,
    • Logo & Tag-line design
    • Magazine Articles development
    • Magazine Advertorials design
    • Pamphlets, Leaflets, Flyers & E-Flyers design
    • Brochures (E-Brochures, Booklets, Coffee Table books, etc.) design
    • Invitation cards, Post Cards design
    • Stage backdrop
    • QR Code based ads/ creative
    • Infographics design
    • Books, Diaries design
    • Posters, Standees design
    • Stickers design
    • Calendars/ Planners design
    • Merchandizing - bags, stationary, etc. design
    • Providing Photography Services
    • Processing/Editing photographs for use in other media
    • Photography- Building a photo bank for use in Government creatives for the Government of Maharashtra
    • Typesetting/Designing of booklets/manuscripts
    • Proof Reading of Printing material
    • Any other print media services which can be categorized as print media
  • All other allied services required by DGIPR including but not limited to conceptualization,
    execution, monitoring, reporting, production of media infrastructure related to print
    media